UK's top four seafood week campaigns revealed
Article Date: 2018-12-11
Four leading fish and chip businesses have been recognised today (Tuesday 11 December 2018) for their efforts in promoting Seafood Week, as part of the annual National Fish & Chip Awards, organised by Seafish.
Shortlisted as finalists for the Best Seafood Week Campaign – one of 14 award categories in the 2019 National Fish & Chip Awards (in alphabetical order) – are:
• Hampshire County Council Catering Services, Hampshire
• Harbour Lights, Falmouth, Cornwall
• Quayside Restaurant & Fish Bar, Gourdon, Aberdeenshire
• Papa's Fish and Chips, with branches Cleethorpes, North Lincolnshire; Hull, East Yorkshire; and Scarborough, North Yorkshire
This award category is open to entry from all businesses that participated in Seafood Week (5–12 October 2018), which is an annual event coordinated by Seafish that encourages consumers to eat more fish, more often. From fishmongers and supermarkets to restaurants and takeaways, the week provides a flexible platform for businesses and organisations to promote the fantastic variety of fish and shellfish available to consumers in the UK.
To reach this stage of the competition, the four shortlisted businesses have been assessed against a wide variety of judging criteria, focusing strongly on the marketing objectives and promotional tactics of their Seafood Week campaigns.
Entrants were also judged on their efforts to involve staff and how they collectively engaged with their target markets. The overall national winner will be announced at the 31st anniversary awards ceremony to be held in London in January 2019.
Marcus Coleman, Chief Executive at Seafish, commented: "Our annual Seafood Week campaign is a celebration of all things fish and shellfish and is a highlight in the seafood industry’s calendar. The initiative encourages all fish and chip related businesses to engage with their customers to promote the fantastic flavours and health benefits of fish and shellfish to inspire consumers to eat it more often and our four finalists did just that.
"With robust promotional campaigns that combined innovative marketing materials and techniques, it’s evident how passionate our four finalists are about increasing seafood consumption. I wish them the best of luck in the final.”
Ben Bartlett, celebrity chef and awards judge, said: "This award category is a fantastic way to celebrate the great taste experiences to be enjoyed by eating fish and shellfish, and I was extremely impressed by the standard of entries.
"All of the entrants developed an array of innovative ways to target their respective customers – it was great to see them promoting the natural and nutritional elements of fish and chips. I wish our four finalists the best of luck and would urge other businesses to get on board with Seafood Week 2019 so that they can enter this award category next year.”
The winner of the Best Seafood Week Campaign Award will be announced at The National Fish & Chip Awards in London on 24 January 2019.
For more information about the awards visit: http://www.fishandchipawards.com/ or follow @fishnchipawards / #fishnchipawards on Twitter.
For more information about fish and chips: www.fishisthedish.co.uk/win/national-fish-chip-awards or follow @fishisthedish.