Organisers of Women in Fish and Chips (WiFC), a JJ Foodservice event, have announced that a Business Mentor, Seafood Market Analyst and a tech-savvy Chip Shop have joined the speaker line up.

Suzi Pegg-Darlison, Market Insight Analyst at Seafish, a public body that supports the £10 billion seafood industry, will be revealing the ‘Key Trends and Opportunities’ in the eating out sector with a particular focus on seafood.

“We are excited to speak at the UK’s first ever event dedicated to women in fish and chips. Fish and chip shops served an estimated 109 million servings of fish and chips as a meal in 2018 (up 5% on the previous year).

“Meals that contained seafood in the eating out market were up 3.7% compared with the previous year which is fantastic news for fish and chip shops,” said Suzi.

Meanwhile, employee retention expert Alan McColm will reveal the practical tools he used to help his restaurant to thrive despite challenges in his interactive workshop ‘Improving business performance through your team.’

Alan is the joint-owner of the Award-winning Real Food Café in Tyndrum, which improved operations and business performance through cultural change and investing in people.

Adding a splash of colour to the event is Janet Colclough, Owner of female powerhouse, Nana Jans, a modern fish and chip shop in Buckshaw Village, Chorley.

Janet will reveal how she has applied her background in retail and logistics to deliver an eye-catching, high-tech, customer journey, in her session ‘Delivering a Unique Customer Experience.’

Nana Jans is the winner of the Marketing Innovation Award at the National Fish and Chip Awards 2019 for its 'Made With Love' marketing campaign which still turns heads with its vibrant red and yellow branding.

The first WiFC event takes place on 13th January 2020 in Birmingham. Register here.