Number one pie brand[1], Pukka Pies has announced a new senior appointment with the arrival of Rachel Cranston as Head of Marketing.

Cranston will be responsible for driving Pukka’s ambitious three-year growth strategy to sell more pies to more people, more often – with the overall aim of helping the brand sustain its position as the number one pie brand. As part of the leadership team at Pukka, she will lead Marketing and Innovation to drive further growth for the brand.

Cranston joins Pukka Pies with a wealth of experience, having worked for nine years in marketing at Kraft Foods, and, most recently, seven years at Alpro. She played a pivotal role in helping Alpro become the UK’s fastest growing Top 50 Food & Drink brand, working across marketing roles to her most recent position as Senior Marketing Manager for UK and Ireland. 

Rachel Cranston, Head of Marketing at Pukka Pies commented: "It’s an exciting time to join Pukka Pies, as they continue their extensive three-year growth phase. 

"Pukka is an inspiring family owned business which continues to drive the Hot Pie category’s positive performance (+19% YOY).1 I’m looking forward to taking the brand forward on the next stage of its journey.”