2013, organised by Seafish, the authority on seafood, have been announced after being judged on their creative marketing strategies and innovative thinking.

Holly Tree in Blackburn, Lancashire; Chamberlains in Oldbury, Birmingham and The Ashvale in Aberdeen will now compete at an evening awards ceremony at the prestigious Lancaster London hotel in London on 24 January 2013, in a bid to be crowned champion.

The awards are designed to celebrate the very best fish and chip businesses Britain has to offer and 2013 marks the award^s 25th anniversary – ensuring the awards ceremony will be extra special and the various award titles even more coveted as the judging teams seek to determine worthy winners.

This award is sponsored by Q Partnership.

Andrew Goode, independent marketing consultant for Q Partnership said: "Judging the entries for the Marketing and Innovation Award proved very challenging.

"The standard of entries was incredibly high and it was fascinating to see the mixture of activities and initiatives being undertaken.

"With the entrants operating in varied geographic and demographic environments, I was looking for those who had shown that extra dimension in the innovation they had applied within marketing to their target customer.”

Nikki Hawkins, foodservice and events manager at Seafish said: "Holly Tree; The Ashvale and Chamberlains all demonstrate a fantastic understanding of effective marketing and as such, are recognised for their highly professional attitude towards business promotion and the quality of their innovative thinking.

"They set an excellent example for the rest of the industry as a result of their communication strategies and we look forward to welcoming them to London for a fantastic final.”