• get the

    latest news

Fish Friers

Chip Shop feedback inspires NEW BEST EVER recipe range!

Article Date: 2018-07-26

Back by Popular Demand…

Holland’s Best Ever Recipes: Exclusive launch to Chippies from July 31st2018

Following feedback from more than 600 consumers, over 100 Chippies and in-depth market research, Holland’s Pies has revealed a ‘Best Ever Recipe’ pie range – ready to be devoured by fans this coming pie season!

Back by popular demand, the ‘Best Ever’ recipe pie range and New Improved Chicken & Mushroom pie will be available to chippies across the North West from 31st July 2018.

Whilst the range is already much loved, the Holland’s team is always looking for ways to further improve its range and further grow its fan base.

Delivering fresh pies and puds daily to over 1,200 chippies, all pies and puddings are made fresh every day to a proper tasty traditional recipe that has been passed down through generations and encased in the baker’s unique war-time shortcrust pastry, ideal for microwaving and for chippy ranges.

Recent research highlighted customers absolutely love Holland’s Pies’ proper tasty fillings so the proper Lancashire baker has decided to give them even more of its famous filling. Holland’s Best Ever recipe range includes:

  • Potato & Meat Pie: Even more tasty filling
  • Steak & Kidney Pie: Back to Original Shape & even more tasty filling
  • Meat Pie: Even more gravy!
  • Chicken & Mushroom Pie: New Improved Recipe – Even more filling, with more chicken and now creamier than ever before!
  • Cheese & Onion Pie: Even more tasty filling
  • Minced Beef & Onion Pie: Even more tasty filling
  • Peppered Steak Pie: Shape change to match other steak recipes in the range and to make it clearer to identify
  • Steak & Kidney Pudding: Same great recipe. Now Microwaveable from fresh in 1 minute 30 seconds!

Neil Billingsley, Commercial Director at Holland’s Pies, commented: "Chip shop owners and their customers asked for more of our famous fillings, and we listened. As the North West’s number one Chippy pie brand, feedback from them is crucial in ensuring our products are the best they can be. Whilst we know our products are already much loved with our loyal fan base, we wouldn’t be doing our job properly if we didn’t act upon their feedback.

"Our new Best Ever Recipes include even more of our famous fillings and we’ve done it without compromising the recipes that have made Holland’s pies and puddings the region’s favourite. We’ve simply listened to our customers and added even more filling and the Best Ever Recipe range also includes a New Improved Chicken & Mushroom pie.

"Plus, it’s never been quicker to cook our famous Steak & Kidney Puddings! We’ve listened to our customers and our fresh Steak & Kidney puddings can now be microwaved in 1 minute 30 seconds without compromising on quality, enabling our chippies to sell more of one of the top selling lines.

"With direct to door fresh delivery, proper tasty fillings, unique Holland’s pastry, recipes which have been passed down from generation to generation and support available from our friendly sales team, there really hasn’t been a better time to stock up our fresh pies and puddings as we enter this new and exciting period of our best ever recipes.”

The Best Ever Recipe range will be supported by a free tailored point of sale kit, a two week launch promotion running across the range from 31st July through to 13th August 2018, sales support and advice, plus an upcoming radio campaign and continuing PR and marketing support with the aim to drive more consumers into their local Chippy.

The Holland’s Pies trade portal can be accessed via and customers can order or download point of sale materials via the trade portal, as well as product images and various useful documents. Alternatively, Chippies can contact telesales on 01706 212122 or speak to their Holland’s Area Manager for more information on the Best Ever Recipe launch.

Fish Friers