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Fish Friers

Albert’s trip from Newlyn to Lerwick

Article Date: 2020-06-18

Albert, the Fishermen’s Mission mascot, is on a mission of his own. He is attempting to travel 900 virtual miles from the fishing port of Newlyn in Cornwall to Lerwick in Shetland. Albert’s trek can only be completed with the help of supporters tracking their daily lockdown exercise miles and donating them to fuel Albert’s journey. Miles can be completed by walking, jogging, running, cycling, dancing, rowing, sailing – in fact, any form of exercise that will speed Albert along his fishy trail.

Ali Godfrey, Director of Business Development for the Fishermen’s Mission, explains why Albert’s virtual journey is so important:

“The coronavirus has been devastating for many of our fishermen with boats tied up, markets closed and fish prices collapsing. Fishing is already one of the most dangerous and precarious professions and fishing families need our help to get through this crisis. At this time many of our traditional fundraising opportunities have been paused so Albert’s virtual expedition is vital help keep our fishermen afloat.”

Will Albert make it all the way from Newlyn to Lerwick? With the fish loving British public behind him anything is possible! A pledge for as little £1 for one mile will help a struggling fishing family and take Albert one step closer to his goal.

Ali Godfrey appeals directly to supporters: 

“Some UK fishing families are really struggling at the moment and we are here to help them. We can only do that through the generosity of our donors. The more miles that are completed, the more support we can give. Every mile counts so let’s challenge each other to do the best we can for our fishermen and get Albert on his way!”

There are many ways to turn your lockdown exercise miles into support for our fishing families. For more information visit  and discover how to support Albert on his adventure. Donations can also be made by texting N2L to 70085 to make a £3 donation.

You can contact the Fishermen’s Mission at

Or by calling for free on 0800 6441020


Twitter: @thefishmish @deanfishmish


Instagram: @thefishmish

Fish Friers