THE RECIPE FOR SUCCESS; HOW TO BOOST BRITISH PIE WEEK SALES WITH PUKKA

As experts in providing full-on flavour to fish & chip shops up and down the country, Pukka, the nation’s number one pie brand[1], takes a deep dive into how to create a successful British Pie Week and shares all with NFFF President, Andrew Crook.  

British Pie Week is fast approaching (3^rd – 9^th March), so it’s key for chippy owners to be prepared by stocking up on the very best. Pukka has been making and baking pies since 1963 and in that time, the Great British Chippy has become an integral part of its DNA. As a firm household favourite with both pie and chippy lovers, Pukka is the expert in providing something for everyone, and what better time of year to get in on the action than British Pie Week? Pukka’s CEO, Isaac Fisher, dives into the detail of how Pukka can help make your British Pie Week a success.

“Pie visibility, awareness and demand peaks during British Pie Week, so it’s vital for chippy owners to offer variety and excitement to their customers, in order to take advantage of this unique opportunity to step up sales. There’s no better way to do this than stocking up on Pukka’s extensive line up, that offers something for everyone” says Isaac Fisher, Pukka’s CEO.

“Pukka’s unit sales grew by +31% last year during British Pie Week[2], so it’s clear that the nation is even hungrier for pies during this period, and we expect to see demand peak this March in fish & chip shops.

“The great news for chip shops is that over the years, we’ve worked hard to develop an extensive and full-on flavour portfolio of recipes, with something for everyone, including All Steak Pie, Chicken and Mushroom Pie, Cheese, Leek & Potato Pie, Plant Based Minced No Steak & Onion Pie and Plant Based No Chicken & Mushroom Pie. And, to this day, the fan favourite in the nation’s chip shops remains the Steak & Kidney Pie, a must-have for your chippy counter all year round,” continues Fisher.

“It’s also key to continue bringing fresh ideas to counters to sit alongside these traditional favourites, to excite new, younger customers. We recently launched a limited-edition Peri Peri Chicken Pie to do just that, putting our Pukka spin on a flavour which is already popular out of home, and now easy to add to your full-on flavour pie line up in chip shops around the country” concludes Fisher.

Pukka is on hand to help chippy owners drive customers to their counters and capitalise on this key sales period, with bespoke POS and ready-made social assets, all accessible via the Pukka foodservice website.

BOX OUT 1 – Contact to place your order NOW

• Contact your Pukka representative, wholesaler, or call 0116 264 4000.

BOX OUT 2 – Social Media Toolkit

• To download tips, tricks and FREE assets to spread the word and entice new customers, visit pukkapies.co.uk/foodservice

[1] Circana Chilled & Frozen pie data 52wk combined value sales data to 27^th October 2024

[2] Circana Pukka Pie Week Unit Sales vs avg weekly Sales (3.3.24 vs 31.12.23-25.2.24 weekly sales)