Tap into National Curry Week with Dinaclass

As National Curry Week rolls around (7th-13th October), fish and chip shops can celebrate Britain’s love for curry by highlighting a takeaway classic: chip shop curry sauce. 

This much-loved sauce, which bridges the gap between classic British and Indian culinary traditions, is not only the perfect companion to a portion of fish and chips but also a smart way to extend menus with innovative options themed for the occasion. From curry sauce-topped burgers to loaded curry chips with toppings such as cheese, chicken, or even doner meat, these creative offerings entice customers into trying something new while enjoying the comfort of a familiar flavour.

Dinaclass has a comprehensive range of curry sauce mixes that are perfect for the occasion. This includes traditional, Irish, gluten-free, vegetarian, with or without sultanas and microwaveable, ensuring all consumer preferences and operator needs are fully catered for. Available in powdered format in a range of sizes from 500g up to 10kg, they can be mixed with water and are ready in minutes for convenience and speed. 

To maximise the week-long celebration, Dinaclass suggests offering special deals, such as a complimentary pot of curry sauce with every order of chips, or cross-selling a portion with items like curry-flavoured pies. 

If you have an alcohol license for your premises, why not bring in a special beer for the occasion such as Kingfisher, one of India’s best-selling premium lagers? 

Operators can always take the celebrations viral by hosting a competition that encourages customers to share their most creative ways of enjoying Dinaclass curry sauce on social media, with prizes for the best ideas.

Karen Heavey, brand manager at Kerry Foodservice, comments: ”Dinaclass uses a unique blend of curry spices to create a range of sauces specifically tailored for chip shops, offering a distinct and flavourful experience. Perfect for National Curry Week, they will help attract customers while celebrating the fusion of British and Indian cuisine.”

For more information, visit eu.kerryfoodservice.com/pages/Dinaclass