PUKKA LAUNCHES A NEW CHEEKY RECIPE IN CHIP SHOPS:

As one of the busiest times of year for fish & chip shops rolls around, Pukka, the nation’s number one pie brand[1], has once again announced an exciting new limited-edition recipe for fish & chip shop owners to get their hands on. The Peri Peri Chicken Pie has been developed to add a touch of cheeky spice to menus up and down the country.

Pukka is, once again, pushing the boundaries of innovation to help chip shops drive footfall during a key sales period with its latest launch – a trend-inspired recipe designed to bring bold flavour to fish & chip shops nationwide. Known for delivering unforgettable taste experiences, Pukka’s new Peri Peri Chicken Pie is set to do just that, aiming to attract new and younger customers to their local chippy.

Creating bold, flavour-packed pies is at the heart of Pukka’s identity. Always aiming to go bigger and better, the brand continuously expands its range to meet evolving tastes by tapping into popular flavours. Previous trend-led hits have included the Chip Shop Chicken Curry Pie and Doner Kebab Pie – which saw double the rate of young, pre-family shoppers when compared to the rest of the Pukka range[2]. This knack for driving sales in chip shops and drawing in fresh customers highlights Pukka’s expertise in product innovation, and this new launch is poised to deliver the same success.

Isaac Fisher, Pukka’s CEO, says: “As the cooler months roll in, pie consumption always skyrockets. With this in mind, we wanted to give chip shops something new and exciting to keep customers coming back for more, and the Peri Peri Chicken Pie is the perfect way to do just that. With peri peri flavours already a huge hit across OOH dining, we knew it was time to bring our own Pukka twist to the table, offering chippy lovers up and down the country a full-on flavour experience.

“Now really is the time to get stocked up, with 68% of consumers[3] already excited about this new recipe, and a 100% appeal[4] among the 18-24 year old audience, we’re certain this full-on flavour sensation is going to be a smash hit, just like the rest of our range. Whether it’s our iconic Pukka All Steak Pie, the well-loved Pukka Chicken & Mushroom Pie, the chip shop favourite Pukka Steak & Kidney Pie, or our popular vegetarian and vegan options like Pukka Cheese, Leek & Potato Pie, there’s something for every pie lover. We’re confident this new Pukka Peri Peri Chicken Pie is about to join the ranks of our greatest hits.” concludes Fisher.

This full-on flavour spice sensation is packed with tender pieces of chicken breast cooked in a mildly spicy tomato sauce, paired with red chilli, garlic and smoked paprika. Perfect for those that enjoy bold and fiery flavours.

The exciting limited-edition launch will be supported with activity across PR and social, plus chip shop owners will be able to get their hands on social assets, available to download directly from the Pukka Social Media Toolkit on our website. Double sided A3 window vinyl posters are also available and can be requested directly from Pukka. The pie brand is also providing access to chip shop TV and digital menu screens, distributed via BD Signs. What an offering!

BOX OUT 1 – Contact to place your order NOW

• Pukka’s new Peri Peri Chicken Pie is available to order in cases of 12 x frozen baked and individually wrapped pies now. Call to place your order: 0116 264 4000.

BOX OUT 2 – Social Media Toolkit

• To download tips, tricks and FREE assets to spread the word and entice new customers, visit pukkapies.co.uk/foodservice

[1] Circana 52wk GB Chilled + Frozen Pie Brand Sales to 7^th July 2024

[2] Kantar WPO; Chilled Pies | Total Limited Edition Pukka Pies | 52 w/e 12th May 2024)

[3] VYPR 251 respondents 16^th Feb, Does this flavour appeal to you? Filter by age group

[4] VYPR 251 respondents 16^th Feb, Does this flavour appeal to you? Filter by age group