Britain’s Ultra-Processed Food Crisis: Time to Rethink How We Tax Food?

A major new study has revealed the alarming extent of Britain’s junk food problem, suggesting that ultra-processed foods (UPFs) are responsible for nearly 20,000 premature deaths in the UK every year.

In response to the findings, Our President, Andrew Crook said:

“This shows how nonsensical the VAT laws are — that supermarket ready meals, which are often ultra-processed, are zero-rated, whereas freshly prepared meals with little or no additives attract 20% VAT. We think there is a strong argument that ready meals should be brought into the scope of VAT, which could allow the rate to be lower for everyone.”

Researchers from Brazil’s prestigious Oswaldo Cruz Foundation analysed UPF consumption across eight countries and found the UK had the second-highest intake after the United States. UPFs – including products like industrially processed meats, mass-produced breads, breakfast cereals, ready meals, fizzy drinks, biscuits, and packaged snacks – now account for 53% of Britons’ daily food energy intake.

The study, published in the American Journal of Preventive Medicine, found that in 2018-19, approximately 17,781 premature deaths in the UK could be attributed to the consumption of ultra-processed foods. Researchers warn that the fundamental changes made during industrial processing, such as the use of emulsifiers, preservatives, and artificial colourings, play a major role in harming public health.

Lead researcher Dr. Eduardo Nilson explained that every 10% increase in UPF consumption raises the risk of death from all causes by 3%.