Smales are delighted to announce the appointment of Darren Russell to the role of National Sales Manager for the Fish & Chip Sector.

The new role will head up our regional selling teams to help maintain and improve existing sales, with a focus on strategically growing our Fish & Chip shop customer base across all areas the UK.

Sales & Marketing Director, Bobby Joyce, said “We are delighted to appoint Darren to our senior management team.  Since joining the Company in 2006, Darren has built up a substantial amount of knowledge of the Fish & Chip Sector and is highly regarded by Fish Friers and colleagues alike.  As the largest supplier of Frozen At Sea fillets direct to Fish & Chip Shops we are committed to offering our customers, existing and new, the widest choice of brands and the best possible service.  Having started with the business as a junior Sales Executive, Darren’s journey to this new role is another example of our proud tradition of developing and rewarding our employees and I know his experience and work ethic will be vital to our future success.”