JJ Unveils Shatter Packs & New Logo for Fish Restaurants

JJ Foodservice, a leading supplier to restaurants and caterers, has launched MSC Cod shatter packs, combining the benefits of Frozen at Sea and IQF.

Designed for convenience, each shatter pack contains 2 x 6kg packs of quick-frozen fillets, layered between sheets with zero glaze.^* This allows for individual fillets to be separated and defrosted without the need to thaw the entire box, supporting portion control.

Sourced sustainably from FAS trawl and longline vessels, the fish are wild caught in the cold waters of the Atlantic Ocean and hand-picked to select only the best quality fillets.

Jason Carey, Category Manager at JJ Foodservice, said, “Recognising challenges faced by fish and chip shops, especially with skilled worker shortages, we’ve developed a solution for restaurant-quality fish without extensive preparation, in a manageable pack size.”

Carey highlighted JJ Foodservice’s success with fish and chip shops, noting, “Our sales turnover with fish and chip shops is at a record high. By fostering strong relationships with vessels, we bring innovative and quality products to the market.”

The new shatter packs are available in traditional and tight grade sizing, offering both skin-on and skinless options, already deboned and pre-trimmed.

Underscoring its commitment as a significant player in the fish and seafood industry, JJ has introduced a new logo, specifically for fish and seafood marketing. JJ is a proud associate member of the National Federation of Fish Friers and all branches are MSC certified. 

Shop the Shatter Packs here: Go.jjfoodservice.com/ShatterPack and watch the video here.

*Glaze usually provides a protective layer of frozen water to help preserve the freshness of the fish, but this is not required with the protective shatter pack casing.

About JJ Foodservice

JJ Foodservice is a leading wholesaler in the UK, offering over 3000 products including fresh, frozen, chilled, ambient, and packaging items. With 12 branches nationwide, they cater to a wide range of foodservice sectors, from restaurants and pubs to schools and hotels. Customers can place orders online, via telesales, or in branch, with options for same day collection or next day delivery. JJ Foodservice is recognized as one of the UK’s top 30 wholesalers and has received the Gold Medal for Digital Innovation from the Federation of Wholesale Distributors. They have also been awarded the Grocer Gold Award for National Wholesaler of the Year. All branches are MSC certified and equipped with solar panels. www.jjfoodservice.com