JJ Foodservice’s Buy More Save More! Just Got Bigger

JJ Foodservice’s Buy More Save More! promotion (formerly Mix & Save) smashed records in August 2025, with 215,673 cases sold – thanks to a new feature that lets customers mix categories.

Launched a year ago, the initiative has become a major growth driver. The more you buy, the more you save – now across over 400 products, including top brands and JJ own-label.

Chief Product Officer, Sezer Ozkul, said: “Buy More Save More! tackles rising costs head-on. It gives caterers flexibility, deeper discounts, and drives volume for suppliers – all powered by our digital innovation. It’s the new way to save at JJ.”

The promotion spans Coca-Cola, Britvic, P&G, Packaging, World Food Asia, Fruit & Veg, and Everyday Essentials – backed by fully digital, social, and direct marketing.

Jamie Gallagher, National Key Account Manager at Coca-Cola Europacific Partners added: “JJ’s promotion is a standout example of wholesale innovation. It’s clear, flexible, and impactful — and we’ve seen strong engagement with our brands.”

This industry-first initiative helps caterers save more, strengthens supplier partnerships, and delivers real value in a tough cost climate. For more info, click here.

For more info, please contact: Elit Rowland, Head of Communications: elit.rowland@jjfoodservice.com