Goldensheaf’s smaller batter bags are helping shops reduce waste and boost profits

With rising costs across every part of the fish and chip trade – from gas and electricity to fish, oil, wages, and National Insurance – many operators are finding it harder than ever to maintain healthy margins. Prices rarely seem to fall. However, one recent change is giving shops a chance to save money and regain a little control.

Last year, Goldensheaf reduced the price of its 1.5kg Standard Batter Mix, bringing it in line with its larger 16kg format. That move has helped hundreds of shops increase profits while also cutting down on waste.

One of those benefiting is Anastasios “Stan” Economou, who has been frying since 1980 and runs The Harborne Fish Bar in Birmingham. Stan has always used Goldensheaf Standard, but now chooses the smaller 1.5kg packs. For him, the advantages are clear.

“The small packs have many advantages over the bigger bags,” he explains. “I only open and use what I need, they’re easier to store, and they are pre-measured so they give me a more consistent mix. Since using them, I have reduced waste, and they’re cleaner to handle.”

Vital to success

Stan adds that consistency has been vital to his shop’s success. “I’ve built a reputation based on serving quality battered fish, and it’s my main menu item – outselling pies, kebabs and sausages,” he says. “It’s also reassuring to know that when I need support from Goldensheaf, they are always there. It’s a nice added benefit of using the brand.”

His experience reflects what Goldensheaf’s research has shown: shops using 16kg bags often waste around 5% of their wet batter mix, simply by making up too much at once. For a business using just one 16kg bag per week, that equates to almost two and a half bags a year – profit literally poured away.

By removing the price premium on smaller packs, operators now have more flexibility to mix only what they need. This “little and often” approach keeps batter fresher, reduces waste and results in the crisp, golden coating to fried food.

There are other benefits too. Less waste means a reduced environmental footprint, while smaller bags are easier to lift and carry, presenting a safer option for staff members.

For shops like The Harborne Fish Bar, the switch has been simple but effective. Stan sums it up, saying: “Goldensheaf gives me a product I’m proud to serve my customers. The fact I have a loyal following tells me I’m doing it right – and Goldensheaf is a key element of my success.”

Goldensheaf 1.5kg bags pack a punch

– Greater control over batter preparation, reducing waste and increasing profits

– Easy to standardise with clear mix ratios for consistent results

– Encourages smaller, more frequent batches, keeping batter at its best throughout the day

For more information, please visit www.kerryfoodservice.co.uk. For expert industry advice and to request a sample, you can also call the Frying Squad on 0800 138 1938.