Nation’s favourite gets Royal seal of approval
April 2, 2026
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats
May 1, 2026
Middleton Foods launches NEW Rooster’s Louisiana Style Breading
Middleton Foods, the UK’s leading manufacturer of pre-mixes, has extended its hugely popular Rooster’s range of chicken coating products with the launch of its new Louisiana Style Breading – perfect for operators looking to add some pizazz to their menus!
New Louisiana Style Breading is a well-spiced coating, carefully formulated to elevate the flavours of fried chicken with a deep southern twist; delivering a mouth-wateringly delicious taste and crispy crunch to freshly fried chicken tenders, wings and poppin’ chicken pieces.
Speaking about the new Rooster’s Louisiana Style Breading, Ryan Baker, Sales Manager, Middleton Foods says:
“New Rooster’s Louisiana Style Breading is a product developed in response to the ever-popular chicken shop culture we’re experiencing here in the UK. We know from our ‘What the Cluck’ research, that 82% of consumers buy fried chicken with a spicy flavour; and Louisiana Style Breading offers perfectly balanced, gentle warming spice whilst ensuring even coating and a consistently crispy finish. It allows operators to satisfy the current demands of customers wanting quality fried chicken – a boom we’re seeing no signs of slowing on high streets nationwide!”
Easy to use, evenly roll chicken in Louisiana Style Breading and leave for 5 to 10 minutes, allowing the warm southern flavours to fully infuse the protein. Then fry. Simple! For best results, coat the chicken first with Middleton Foods’ Rooster’s Chick Dip.
Designed with convenience in mind, new Rooster’s Louisiana Style Breading comes in small, compact 5kg tubs, to maintain flavour and freshness; and make storage easy. Great for operators with reduced space or those with smaller units.
Middleton Foods’ new Rooster’s Louisiana Style Breading is now available now through nationwide wholesalers. For more information or to request a sample, contact your local Area Sales Manager, visit www.middletonfoods.com or call +44 (0)1902 608122.
