British TV personality is revealed as the National Fish & Chips Awards host

British TV personality is revealed as the National Fish & Chips Awards host

TV favourite Matt Baker MBE has been announced as the official host of the National Fish & Chip Awards 2025.

BAFTA award winner Matt is best known for presenting TV shows such as the BBC’s The One Show, Blue Peter and Countryfile, and more recently Channel 4’s Our Farm in The Dales, Travels with Mum and Dad. He is also a big champion of sustainable farming growing up on an organic farm owned by his family in the Northeast of England.

Andrew Crook, president of the National Federation of Fish Friers (NFFF), which organises the awards, says: “We’re thrilled to have Matt on board, his approach to his work really aligns with our own within the fish and chip industry.

“Sustainability and the environment are key focuses for us this year, and with the support of our main sponsor, Seafood from Norway, our aim is to push the message that it is possible to invest in more long-term sustainable practices whilst creating more cost-effective approaches to operations. We are extremely confident that Matt will do an excellent job of harnessing this ethos on the night and coupled with his natural ability to relate to any audience, he will be very popular with our guests on the night.

“Every year, our deliberation over who we would like to MC at the awards is a big one, as this role can be quite daunting and, considering this is the industry’s biggest event on the calendar, it’s not to be taken lightly. Over the last couple of years, we have enlisted high-profile comedians who have always done a fantastic job but this year, we wanted to take a different approach and with Matt’s TV credentials and passion for the natural world, we’re confident he’s the right man for the job.”

The National Fish & Chip Awards is taking place on 26 February at the Park Plaza Westminster Bridge and celebrates businesses and individuals throughout the UK making outstanding contributions to foodservice to ensure the nation enjoys its fish and chips.

Award categories include Takeaway of the Year, Restaurant of the Year, Drywite Young Fish Frier of the Year, Field to Frier, Employee of the Year, Environment & Sustainable Business, Mobile Operator of the Year, International Fish and Chip Operator of the Year, Training & development, Digital Marketing, NFFF Quality Accreditation Champion and Community Engagement.

You are invited to the National Fish & Chip Awards 2025! Get your tickets here: https://thefishandchipawards.com/event-tickets/.

For more information and bits on the National Fish & Chip Awards, please visit: www.thefishandchipawards.com.