BEST MULTIPLE FOOD SERVICE OUTLET SERVING FISH & CHIPS AWARD CATEGORY SHORTLIST ANNOUNCED

The finalists of the Best Multiple Food service Outlet serving Fish and Chips Award category in the National Fish and Chip Awards 2013, organised by Seafish, the authority on Seafood have been announced.
The shortlisted businesses are: Arcadia Group PLC Greene King PLC WM Morrison PLC
2013 marks a special year for the awards as they celebrate their 25th year, promising to make the final event even more special and the team determined to find a worthy winner to walk away with the coveted title.
Sponsored by Middleton Food Products, the award recognises the best outlet, group or chain with four or more outlets serving fish and chips and the award excludes fish and chip restaurants and takeaways.
The shortlisted shops will be judged on a wide variety of criteria relating to their business, including; food quality, marketing, staff training, and commercial awareness.
Peter Hill, of Middleton Food Products, said: “Having been involved since the very beginning, Middleton Food Products are once again proud to sponsor the Best Foodservice Outlet serving Fish and Chips award at this 25th Anniversary ceremony. The Fish and Chip Awards are a superb way of celebrating the very best of our industry and Middleton Food Products believe that encouraging and supporting all sectors producing our national dish can only promote the product.”
“We have seen that healthy competition really helps to raise standards and that all the entrants in this award have shown skill and enthusiasm to produce an excellent product. We congratulate all the finalists in all the categories and look forward to a successful year for fish and chips.”
A Morrisons spokesperson said: “Our recipe for success is very simple: great ingredients, hand battered fish that^s cooked to order and a hearty meal that offers unbeatable value to the customer.”
A Greene King spokesperson said: “We are very excited that the Premium Locals segment has been shortlisted as best foodservice outlet at the 2013 Fish and Chip Awards.
“Greene King prides itself on offering customers excellent value, service and quality, and for the judging panel to recognise this in our British classic, fish and chips dish is fantastic.”
An Arcadia Group spokesperson said: “We are delighted to have made it through to this stage in the competition.
“The award serves to highlight the hard work and dedication of our staff. Hopefully we can go for gold this year.”
The National Fish & Chip Awards are extra special this year as they celebrate 25 years of recognising the best in the fish frying industry. Organised by Seafish, the authority on seafood, Seafish supports the UK seafood industry for a sustainable, profitable future.