TripAdvisor launches management tool for restaurants to keep online menus up to date
Article Date: 2020-10-08
TripAdvisor has launched Menu Connect, which allows restaurants signed up to the management tool to make sure their menu is up to date across more than 100 websites.
The tool allows a restaurant to see how and where people are gaining access to their menu and ensure all the details are correct.
Users can also access other analytics such as seeing the total volume of menu views across all websites where their menu is featured and a breakdown of new and returning customers in the past 30 days.
TripAdvisor said: “A recent study showed 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information posted online.”
TripAdvisor general manager of hospitality solutions Martin Verdon-Roe added: “With the abundance of day-to-day responsibilities restaurant owners face, marketing and updating business information online is the last thing on owners’ minds, yet it is often the deciding factor for diners looking for somewhere to eat. Menu Connect is a simple solution to make restaurateurs’ lives easier so they can spend less time behind the computer and more time serving their guests a fantastic dining experience.”