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Fish Friers


Article Date: 2020-02-04

Pukka, the nation’s favourite fish and chip shop pie brand, is returning to screens nationwide with The People’s Pie advertising campaign to urge viewers to visit their local chippy.

From 5th February 2020, The People’s Pie will run across TV and VOD and “reach 26.5 million adults nationwide,” explains Pukka’s General Manager, Isaac Fisher. “Following our award-winning campaign launch last year[1], we received an overwhelming response from the fish and chip industry, so it was an easy decision to kick-start 2020 with another burst of advertising.”

“We’ve also timed the second wave of the campaign with the busy February half-term period, which we know is key for fish and chip shops as families want quick and tasty takeaway options which are great value and high quality, as well as British Pie Week in March. Our award-winning Veggie Cheese, Leek & Potato pie[2] ticks all these boxes and we shine a spotlight on this firm favourite in the advert.”

The campaign will be backed by a raft of new recipes to ensure Pukka continues to be the nation’s favourite fish and chip shop pie brand. The first to be unveiled are All Steak – now made and baked with 100 per cent beef brisket – and Minced Beef & Onion, now filled with more onions and a darker, richer gravy.

“We’ve been making and baking pies for over 55 years and they continue to be a takeaway favourite, with research showing half of all people enjoy pie and chips from their local fish and chip shop at least once a year, and of those who do, the average number of times they buy pie and chips is 14 per year - compared with 16 times for fish and chips[3],” adds Fisher.

“We continuously listen to feedback to give chip shop customers what they want and are confident they will continue to enjoy tucking into our new recipes – be it in the chippy, at home, or out and about.”

The People’s Pie TV advert will return to screens across TV and VOD and point of sale materials are available from the trade section of Pukka’s new recipes are rolling into fish and chip shops nationwide from 7th February.

To stock up on Pukka’s new recipes, as well as the Veggie Cheese, Leek and Potato pie, please call: 0116 264 4000

[1] The Grocer Top Campaign 2019: Meat Snacks category
[2] Winner in the Vegetarian-Vegan category at The Grocer New Product Awards 2019
[3] All figures Censuswide survey of 2,019 UK adults conducted between 19th-23rd July 2019 – unless otherwise stated.

Fish Friers