The shortlist for the new From Field to Frier Award in the National Fish & Chip Awards 2013, organised by Seafish, the authority on seafood, have been announced.

Frankies Fish & Chips in Brae, Shetland, Superfish in Ashtead, Surrey and The Boundary in Market Deeping, Lincolnshire will be up against each other at the evening awards ceremony in London at the prestigious Lancaster London hotel on 24 January 2013.

Sponsored by Isle of Ely Produce, the From Field to Frier Award recognises businesses for their excellence in potato knowledge, sourcing and storage, and their attention to detail and skill in producing quality chips.

2013 marks the awards 25th anniversary, promising to make the awards ceremony event even more special and the judging team for this particular award category determined to find a worthy winner to scoop the coveted title.

John Boutwood, MD of Isle of Ely Produce said: "Our purpose is very much to be at the heart of our business communities and to champion their aspirations and to support them - that^s exactly what these awards are about and as such it^s an extremely good fit.

"We look forward to crowning our winner in 2013 and using the awards as a catalyst to launch some exciting new initiatives too.”

Nikki Hawkins, foodservice and events manager at Seafish said: "The battle to walk away with this new award is extremely fierce which demonstrates the incredibly high standard of entrants we have and the quality of the shops vying for the award. It really will be a tough competition to determine the winner of this inaugural award category.”

The National Fish & Chip Awards recognise the best in the UK fish frying industry. Organised by Seafish, the authority on seafood, Seafish supports the UK seafood industry for a sustainable, profitable future.   ^From Field to Frier^: Finalists 2013 Frankies Fish & Chips in Brae, Shetland Superfish in Ashtead, Surrey The Boundary in Market Deeping, Lincolnshire