The UK’s leading authority on seafood, Seafish, has reappointed 3x1 Public Relations to handle its UK consumer and trade PR account for The National Fish & Chip Awards, after a four-way tender process.

The multi-channel communications programme commenced this month (August) with 3x1 helping to further build the awards’ profile to both consumers and trade stakeholders, while increasing awareness of seafood consumption.

This is the 12^th year that 3x1 has promoted the prestigious awards, which are justifiably regarded as the ‘Oscars’ of the fish frying industry. 

Andy Gray, trade marketing manager at Seafish, commented: "For more than a decade 3x1 has provided Seafish with fantastic media support for the awards, reinforcing fish and chips as the UK’s favourite takeaway.

"The team work tirelessly to promote the awards - full of impactful media ideas, they have forged strong links across the fish and chip industry and are viewed as a natural extension to our team.”

3x1 Public Relations is one of Scotland’s largest independent public relations and public affairs consultancies with offices in Glasgow, Edinburgh and London. As the only agency to win Scotland^s Outstanding Consultancy of the Year four times by the CIPR since formation in 2001, 3x1 consistently demonstrate the value and power of PR.

For further information on The National Fish & Chip Awards please visit www.fishandchipawards.com or follow @FishnChipAwards.