In the wake of the Covid-19 crisis, Sarson’s is championing the beloved fish & chip shops of Great Britain, who have risen to the challenge to support their local communities, through new social media campaign, #ProudToServeOurCommunity.

The campaign also aims to support Hospitality Action’s Covid19 Appeal and offers the chance for chippies to receive not just the recognition they rightly deserve, but a chance to win up to £500 towards their next wholesaler order.

Whether it’s through delivering direct to the elderly and vulnerable, offering food boxes and free food to key workers, or simply continuing, where possible, to safely serve great food to their communities, the news has been alive with inspirational stories of chippies across the UK going the extra mile to support their communities in these tough times.

As a champion of quality fish & chip shops of Great Britain, Sarson’s is calling on friers to share their stories around how they are helping their local communities through this crisis. Those who are going above and beyond to do what they can for their community are being asked to post on Facebook and tag @SarsonsforChippies (Sarson’s new dedicated page for fish & chip shops) and include the hashtag #ProudToServeOurCommunity. For every valid entry Sarson’s will donate £20 to Hospitality Action’s Covid19 Emergency Appeal, helping to support those across the industry (including fish & chip shops) most in need, with the aim to reach £5,000 by the end of June.

Entries will close on 30th June, following which a panel of industry experts will choose one overall favourite, with that chippie receiving £500 towards their next wholesaler order. A further five sites will also receive £200 each towards their next orders.

On the new campaign, Bryan Carroll, Sarson’s Sales and Marketing Director, commented: “Whether they’ve decided to close during the current Covid-19 crisis to safeguard staff and customers or have now moved to take-away and delivery to serve the communities they love, we understand that for British chippies, these are uniquely challenging times. We therefore want to do what we can to support them through this so they can thrive once we return to normality.

“For many, chippies are already shining beacons in their communities; what better way to honour them at such a difficult time than by sharing their stories and rewarding them – and indeed one of our most respected industry charities – when they need it most. No matter how small or large the gesture, we want to hear these good new stories in the hope that it will help buoy the whole community. So please get in touch at @SarsonsForChippies today!”

The campaign runs in conjunction with Sarson’s ‘Proud to Serve Quality Fish & Chip Shops of Great Britain’ campaign, which offers a range of support for quality fish & chip shops including free 20ltr samples for those looking to switch. Whilst for those already proud to serve Sarson’s free merchandise packs including a poster, sticker, tent card and new refillable branded bottles - details of which can be found at www.switchtosarsons.co.uk

To get involved with Sarson’s #ProudToServeOurCommunity campaign visit @SarsonsForChippies Facebook page and for full T&C’s across all offers and promotions visit https://www.switchtosarsons.co.uk/terms-and-conditions/

With over 15 million bottles sold each year, Sarson’s Malt Vinegar is the UK’s number one malt vinegar brand. Sarson’s is owned by Mizkan Euro Ltd., the European subsidiary of Mizkan Group, a family-owned, Japanese business started in 1804. To find out more call: 0203 675 2220 or visit: www.mizkanfoodservice.co.uk