PUKKA AND NATIONAL FEDERATION OF FISH FRIERS WORK TOGETHER TO SUPPORT THE GREAT BRITISH CHIPPY
Article Date: 2020-03-20
Pukka, the nation’s favourite fish and chip shop pie brand, is showing its ongoing support to the industry with marketing materials and social media promotions to help chip shops keep bringing pies to the nation.
Every chippy that has or sets up a home delivery service will receive free support from Pukka to help spread the word in the shop window and online, so that people can continue to enjoy pie and chips from their favourite chippy.
“Ever since we first started making and baking pies in 1963, fish and chip shops have been – and always will be – our heartland,” explains Pukka’s General Manager, Isaac Fisher. “Now more than ever, it’s important that the industry unites. That’s why we want to support fish and chip shops nationwide who are offering home deliveries to people in their local area.
“We will provide a free poster that can be personalised for shop fronts, making it clear a delivery service is available. Plus, for every chippy that offers home delivery, we’ll use tools on social media to share the news with people who live nearby, helping to drive sales during this challenging time.”
National Federation of Fish Friers President, Andrew Crook, adds: “It’s great that the supply side of the industry is helping as we need to limit the damage now and then start formulating plans to rebuild. The fish and chip industry has so many hardworking and resourceful people through the entire chain, from manufacturers to operators and employees, and we will come out of this even stronger!”
To receive a free poster, head to the trade section of Pukka’s website at www.pukkapies.co.uk/trade and one will be posted out to you. For personalised social media support, email firstname.lastname@example.org with the name of your chippy, address and opening days/times.
 Censuswide survey of 2,019 UK adults conducted between 19th-23rd July 2019