Pukka remains the UK’s favourite fish and chip shop pie brand by a country mile[1], and returns to its roots to help chip shops keep bringing pies to the nation. Fish Friers Review Editor, Robert Norris, takes a closer look at the campaign.

As the nation’s favourite pie brand, I was thrilled to work with Pukka to help support fish and chip shops offering home deliveries or call and collect services in their local area.

The campaign is designed to “support chip shop owners who are continuing to feed the nation,” explains Pukka’s General Manager, Isaac Fisher. “The Great British chippy is – and always will be – our heartland, so it was important to us that we offer a helping hand during this challenging time.”

“We will provide a free poster that can be personalised for shop fronts, making it clear a delivery service is available, be that home delivery or call & collect. Plus, for the first 50 chip shops that contact us, we’ll geo-target their local area on social media to share the news with nearby communities that they offer a home delivery or call & collect service, helping to bring the People’s Pie and chips to the nation whilst driving sales for local businesses.”

The Stardust Fish and Chip Shop, in Hopton, was one of the first chip shops to take advantage of Pukka’s free support after launching a delivery service via JustEat. In just one week, the personalised social media adverts helped spread the word and reached over 80,000 people in the neighbourhood.

Gary Costar, Owner of The Stardust Fish and Chip Shop, says: “The Facebook advert was great for driving awareness of our new delivery service with local residents, and it brought in new customers who hadn’t been to the shop before. What’s more, it led to over 1,500 clicks through to our website and a 50% increase in delivery orders.”

Pukka is continuing to provide free support to fish and chip shops across the UK to make sure there are more success stories like The Stardust.

“The fish and chip industry is made up of so many brilliant and hardworking people, it’s only right that we step in and do the right thing,” adds Fisher. “We’re encouraging every chippy offering home delivery or call and collect services to get in touch to benefit from our free marketing materials and social media support so that together, we can continue to feed local communities.”

[1] Censuswide survey of 2,019 UK adults conducted between 19th-23rd July 2019

[2] Offer valid to the first 50 chip shop enquiries for social media support