• get the

    latest news

Fish Friers

Pie with mash or chips? Pukka Pies joins forces with Freddie Flintoff to launch the great pie debate

Article Date: 2018-10-08

Number one pie brand*, Pukka Pies is asking the nation during British Pie Week (5th – 11th March) to vote mash or chips as their favourite pie accompaniment, in a new campaign fronted by presenter, broadcaster and cricketing legend Freddie Flintoff.

The below-the-line campaign, launching on 5thMarch for British Pie Week will invite consumers to vote for their chosen pie accompaniment online at outdoor, social media, radio and PR and is set to reach over 7 million consumers.

"It’s hard to say no to a tempting plate of pie, so it’s great to be fronting Pukka Pies’ campaign which celebrates our nation’s love of the classic dish. It’s a tough choice so I am excited to see which accompaniment takes top spot in the UK!” between Monday 5th March and Thursday 8th March. "We are delighted to see another strong set of applicants for the 2019 Good Catch Award and it has been extremely tough to determine the shortlist. It’s really inspiring to see fish and chip businesses increasingly committing to sourcing their seafood responsibly and proving their sustainable credentials by offering customers 100% traceable fish that is MSC-certified sustainable.Loren Hiller, UK & Ireland Commercial Officer of Marine Stewardship Council, added:

The winner of the Good Catch Award will be announced at The National Fish & Chip Awards’ 31st anniversary ceremony in London on 24 January 2019.

For more information about the awards visit: follow @fishnchipawards / #fishnchipawards on Twitter

Fish Friers