‘Ocean heroes’ turn #fishface for Earth Hour 2015
Article Date: 2015-03-27
Over 500 studentshave joined celebrity chefs and bands to share their #fishfacein support of sustainable fishing. The campaign’s leaders have hailed the fish-facers ‘Ocean Heroes’ in the build-up to Earth Hour 2015.
George Clark, #fishface organiser explained: "Ocean sustainability is an incredibly serious issue. Nearly a third of fish stocks are overfished or depleted but there are some fishermen and boats that are fishing sustainably and making a huge difference.
"We know that British consumers want sustainable fish in supermarkets and restaurants and last year the British public bought over £350 million of MSC labelled fish. #fishface is a fun way for each of us to show our support for sustainable fishing and build the demand for MSC labelled sustainable seafood, helping to support fishermen who are transforming the way we fish our oceans. I want to say a huge thank you to everyone who has taken part, you’re all Ocean Heroes!”
The campaign peaks on Earth Hour, 28th March at 8:30pm and George recommends celebrating with MSC fish and a candlelit dinner: "Earth Hour is the world’s biggest celebration for our planet with hundreds of millions of people in 162 countries switching off their lights for one hour in a spectacular and symbolic display of support. It’s a chance to take action to protect our oceans and our planet – not just for one hour, but every day.”
The power of sustainable choices
By making sustainable seafood choices when shopping or dining out, we can all contribute to the health of the oceans. By sharing a #fishface and choosing MSC labelled fish, shoppers are helping to improve fish stocks, reduce discards and support research that minimises the impacts of fishing.