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Norway Showcases ‘Whitegold’ Cod & Haddock with UK’s Top Fish and Chip Shops

Article Date: 2017-09-28

The Norwegian Seafood Council has welcomed the UK’s leading fish and chip shops to the western shores of Norway as part of an educational study trip to showcase its ‘whitegold’ cod and haddock - two of the most popular species used by British fish and chip shops.

Representatives from nine of the UK’s best fish and chip shops* - all in the running to be crowned the Fish and Chip Shop of the Year as part of the 30thanniversary National Fish & Chip Awards, organised by Seafish - visited the port city of Ålesund to discover the facts surrounding one of the largest sustainable cod and haddock stocks in the world. 

The ‘once-in-a-lifetime’ trip gave finalists the opportunity to learn about the vital supply chain of Frozen At Sea (FAS) whitefish, which Norway has been supplying to the UK for almost 70 years, accounting for over 20% and 30% of the UK’s annual cod and haddock consumption respectively.

Experiencing first-hand how Norway provides the perfect living environment for cod, the finalists stepped aboard the working FAS vessel ‘Geir II’ - one of the newest longline fishing vessels in the world. They journeyed out on the cold, clear Norwegian waters and uncovered the science behind the country’s sustainable fisheries management program while witnessing the entire fishing process; from baiting and ‘shooting’ the lines, to processing and freezing while out at sea.

Returning to land, finalists had a chance to exchange knowledge with top Norwegian chefs; sharing the background and history of the Great British tradition of fish and chips, while learning traditional cured Nordic cod recipes with ‘Lutefisk’ and ‘Bacalao’ at Klippfisk Akademiet (The Klippfisk Academy cookery school).

Hans Frode Kielland Asmyhr, UK Director of the Norwegian Seafood Council, commented:"Fish & Chips continues to be one of the nation^s favourite dishes; it goes as far to say that if Brits moved abroad the dish would be pined-for most, alongside the British countryside, pubs and cups of tea. This addiction has easily helped the UK become one of the world’s biggest markets for both cod and haddock. The UK consumes nearly 238,700 For further information on The National Fish & Chip Awards visit or follow @FishnChipAwards.*Finalists that attended the trip are:

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