New look Catchems End nets MSC certification
Article Date: 2016-05-13
Catchems End, an established fish and chip shop in Bewdley, near Kidderminster is proud to announce it is currently the only chippie in Worcestershire to be awarded MSC Chain of Custody certification. It’s now serving customers certified, sustainable and fully traceable line-caught cod and haddock.
The shop has been serving fish and chips since the seventies and recently, the present owner, George Georgiou, decided to completely refurbish the shop and gain certification. This simple next step shows customers their quality MSC fish is undoubtedly sustainably sourced and traceable to certified sustainable fisheries.
George had previously bought his cod and haddock as line-caught, and once he discovered through his son Andy that it would be a relatively easy process to apply for and achieve MSC certification, it became clear this was an essential ‘next step’ for the business.
Andy describes the process; "
By gaining MSC certification we can really inform customers about how the fish they are buying is sustainable and helping to safeguard the future of fish stocks for generations to come.” George Clark, MSC UK Commercial Manager commented on their recent success;"Congratulations to Catchems End, who are clearly keen to make a splash with customers from Worcestershire and beyond! Those visiting their newly refurbished premises can now enjoy MSC certified sustainable fish dinners, assured by the blue ecolabel that these species are traceable to MSC fisheries.”