Amidst the pints of Guinness there will be a huge amount of fish and chips eaten today in Ireland.

Today marks The Irish Traditional Italian Chippers Association (ITICA) fourth annual ITICA National Fish & Chips Day.

All ITICA members throughout Ireland will offer their customers half-price fish and chips to celebrate the 128-year-old tradition.

It will be a busy but fun-filled day to celebrate 128 years and most importantly to thank local communities for their ongoing support.

The Chairman, Peter Borza, says: “We established ITICA back in January 2010 to highlight the heritage behind the Irish Italian chippers in Ireland, and emphasise what makes our family run chippers unique. The response each ITICA National Fish & Chips Day over the past three years has been amazing and we hope that everyone will join in again this year.”

Currently with over 200 members around the country, ITICA was created to promote and build on the traditional values and ethos of the Irish Italian chipper community. All ITICA member chippers carry the official ITICA logo, which assures customers of the highest levels of quality and service.

The Irish Italian chipper culture was started by members of the Irish Italian community who arrived in Ireland in the 1880s from a group of small villages in Val Di Comino in southern Italy.