Increase your visibility and improve sales with social media
Article Date: 2019-10-28
Do you find there’s never enough time to put together social posts? Have you run out of ideas, images or news to post about? Perhaps you’re wondering whether social media is really worth all the effort, when you’d rather be making sure your customers in store are happy with the food being served.
When done right, social media opens up huge opportunities for businesses. Regular posting online gives you direct access to communicate with your loyal customers even when they’re not in your shop and reach a big audience of potential new customers too.
Building a presence online through engaging social media posts will not only get locals talking about your shop, but it will help improve your brand profile nationwide.
Well experienced in the fish and chip industry, working with a vast array of industry clients, Eat Marketing can help to identify your business’ unique traits and will work alongside you to create a successful social content strategy.
Having provided social support to award-winning clients such as The Bay Fish and Chips and Simpsons Fish and Chips, enlisting the help of Eat Marketing will mean your social channels are in good hands.
The Bay Fish and Chips
Chef Director of The Bay Fish and Chips, Calum Richardson, wanted to ensure posts were regularly published on both his own personal social accounts and also on The Bay’s, freeing him up to focus more on business strategy.
The Bay signed up to Eat Marketing’s ‘The Full Works’ social media package, and was provided with a tailored social media strategy and content plan. The detailed plan aligned The Bay’s brand values with relevant upcoming industry dates and events to create consistent, engaging social posts and branded Instagram Stories.
Since being on The Full Works package, The Bay has seen a 340% increase in social engagement!
Calum believes this social partnership with Eat Marketing works well for his fish and chip shop, and has also had an influence on his brand as a whole:
“By developing and modernising The Bay brand with regular social media posting and Instagram Stories, Eat Marketing have in fact provided support for all areas of The Bay,” Calum said. “Team Bay and Team Eat prove how teamwork works best.”
With weekly posting and quarterly campaigns included in the package, Eat Marketing recently supported The Bay during Seafood Week to promote the variety of different fish tasters being offered every day at the shop. This involved daily posting for seven days, a multi-image carousel ad and Instagram Stories. This campaign not only helped to raise brand awareness but also directed traffic to both The Bay’s website and shop.
Simpsons Fish and Chips
Also on The Full Works package is Simpsons Fish and Chips, based in Cheltenham. Eat Marketing worked with the team to define a retro yet modern tone of voice, create new bespoke illustrations and devise a 12 month social media content plan covering national and local events.
Working alongside Simpsons and their PR team, Eat Marketing have provided social support with seasonal campaigns, recruitment drives and industry events. Publishing content weekly, keeps customers regularly engaged and on average, Simpsons’ posts reach up to 1,500 people.
“The Eat Marketing team really understand the Simpsons’ brand and have been great at creating varied social posts that keep customers interested,” Bonny, Director at Simpsons said. “It definitely helps knowing that our social posts are taken care of on busy days, when the shop comes first.”
Tailored social media packages
Eat Marketing’s three new social media packages have been developed specifically for the fish and chip shop industry. Each of the three packages have been carefully created to ensure there is an offer to suit everybody, whether you just want the tools to get started with social posting or need more of a content strategy. Bespoke packages are also available. The good news is that Eat Marketing are offering NFFF members an exclusive 10% discount on package prices.
Eat’s ‘Prep’ package is perfect if you’re relatively new to social posting. The package includes branding the most suitable social channels for your business and providing assets to assist you with posting in the future. The Eat team can also offer guidance and advice to help you achieve social success in the future.
Building on what the Prep package offers, ‘In The Mix’ is Eat Marketing’s second social option. It includes a six month tailored social plan, weekly branded social posts and a monthly report on how your social channels are performing.
If you’re really looking to boost your social presence and get your shop ahead of the competition, ‘The Full Works’ package offers it all. With a personalised 12 month content plan, quarterly social campaigns and regular posting three times a week, your social feeds will be full of engaging posts.
This package also includes monthly reporting and half a day’s photoshoot to ensure you have the best shots of your food to post online.
To find out more about Eat Marketing’s new social media packages and to claim your exclusive 10% discount as an NFFF member, visit: