Holland’s Pies, the proper Lancashire baker is calling out to chippies across the North West as it teams up with Mancunian comedian and Phoenix Nights star, Justin Moorhouse, to search for the North West’s brightest, loudest and best karaoke pub singers.

Following the success of the infamous Carpool Karaoke, Justin launched the first ever Vanoke® this week by travelling round the region in one of Holland’s famous vans, searching for people in North West chippies to sing for their Deep Fill Pie or Pud & chips supper. Holland’s is calling out to its chippy customers to get on board, with a mailer issued out this week to ask chippies to opt into the campaign.

To enter, people have to grab their favourite Holland’s Deep Fill Pie or Pud from their local chippy and serenade it with a song by any Northern band, video it and upload to the Holland’s Pies Facebook page. Holland’s Pies van drivers will continue the search throughout October and will be giving away FREE Holland’s Deep Fill Pie or Pud chippy suppers to people who sing in the queue at chippies up and down the region. The Vanoke® pie vans’ journeys will also be shared on social media and people will be able to request a visit to their chippy for a chance to win using #HollandsVanoke.

In return for supporting the campaign, Holland’s will provide each chippy with half a dozen free deep fill potato & meat pies for every chippy lunch or tea* given away for free by Holland’s van drivers.

The best three singers will be shortlisted from the entries to get the chance to sing at a Holland’s Vanoke® live singing final at The Frog & Bucket, Manchester on 23rd November. The final winner will win a year’s supply of Deep Fill Pie or Pud chippy teas, plus a stay for two at the Hard Days Night Hotel in Liverpool, all worth over £500. Runners up will get a free family chippy dinner and a karaoke machine so the singing never ends!

Holland’s has a long standing relationship with chippies in the North West , supplying fresh deep fill pies & puds daily to over 1,000 chippies across the region. Its Deep Fill Pies and Puds are baked with traditional fillings that have been passed down through generations, and the baker’s unique golden shortcrust pastry. The Deep Fill pies are available in five delicious flavours – Lancashire, Cheese & Onion, Peppered Steak, Steak & Kidney, Potato & Meat, with the latest Deep Fill addition, Steak & Kidney Pudding, now available in the range.

Having been baking for over 166 years, Holland’s has built a loyal following throughout the North West and now bakes over 1.2million pies, pastries and puds a week. With the same great Holland’s taste, the pies and puds are still the same but DEEP FILL.

Leanne Holcroft, Brand Manager at Holland’s Pies, said: "North West chippies have had a love affair with Holland’s Pies for decades and the joy of our unique pastry and a full-to-the-brim filling is enough to make their customers sing from the rooftops! We really hope that our loyal customers will get on board with this fun and exciting campaign to find the very best karaoke and pub singers who can literally sing for their supper! The aim of the campaign is to build awareness of our chippy offering but also encourage footfall into chip shops and get people to fall back in love with a classic chippy tea.” 

Justin Moorhouse said: "We all know and love Carpool Karaoke, so when Holland’s Pies approached me to be their official Vanoke® ambassador for a North West twist on the video, I was really excited. I’ve grown up with their pies and puds and who can say no to pastry, let alone a year’s supply’s worth? I can’t wait to see the competition unfold and know there’s going to be some cracking entries to choose from.”

For full terms and conditions visit Holland’s official Facebook page.

*Chippy tea or lunch consisting of Holland’s Deep Fill Pie or Pudd, Chips, Peas & Gravy

If you want your chippy to opt into the Holland’s Vanoke® campaign for a chance for your chippy to be promoted on social media email trade@hollandspies.co.ukor call telesales on 01706 212122.