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Hewigo to the rescue!

Article Date: 2013-11-06

Hewigo helps ambitious plans at M & A Fish Bar in Longbridge

The continued resilience of the fish and chip industry can be often gauged by the number of new people who come in to revitalise existing shops and spot a good business opportunity. 

Such a case is the M & A Fish Bar in Longbridge, Birmingham, site of a recent major range installation by Hewigo. The shop had been selling fish and chips for over 32 years. Parmjit Singh, originally a qualified gas engineer, has run a successful convenience store next door. His entrepreneurial spirit recognised a good proposition and, in partnership with brother Amarjit, decided to take the plunge. 

They turned to Hewigo on the recommendation of a friend who also opened a fish and chip bar next door to his convenience store in nearby Harborne. Hewigo helped them to realise ambitious plans which meant the complete stripping of the premises and installation of a new Hewigo Advantage 3-pan frying range with low-level computerised controls, curved cabinet and counter edges, candescent curved stainless steel front panels with multi-coloured LED lighting and a 2.4 metre long integrated refrigerated display cabinet. However that was not all; Parmjit also had plans to serve exclusive Indian cuisine in the evenings and so the Hewigo package also involved a matching 4 metre kitchen servery. 

Parmjit says, “Our great location, commitment to quality and wide choice of meals means that we are busy for most of the day. We must give credit to Hewigo who not only supplied excellent equipment but gave us sound advice. Father Kam also played a major part and we would not have been able to do it without him.”

Phillip Purkiss, General Manager of Hewigo commented, “This was a really pleasing project for us with both range and special servery. It’s always very satisfying to help someone just setting up in the business.”


For further information contact Hewigo on 0121 544 9120 or


Fish Friers