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Have a Pukka Pie Day – National Television Campaign

Article Date: 2013-02-05

Pukka Pies have today announced that they will launch a national television campaign to further drive brand awareness and prompt customers to make a purchase.

The advert will feature a variety of people from various age groups enjoying their own interpretation of a “Pukka Pie Day!” all in good humour.

Britain’s favourite branded pie, who celebrate their 50th anniversary in 2013, will launch a light hearted national advert on the 11th of February and will run until the 28th February.

The multi-channel campaign will incorporate creative and activation across POS and the ever expanding Pukka Pies’ social media platforms.

Wayne Greensmith, Marketing Manager for Pukka Pies, said; “2013 is a very important year for Pukka Pies being our 50th year in business. The brand continues to go from strength to strength and maintains its position as No.1 brand in hot pie chilled category (Source: AC Nielsen Jan-Dec 2012) and this TV campaign demonstrates our commitment to investing in the brand helping drive sales for all our customers.”

Continuously serving in the retail sector, Pukka Pies have grown sales to in excess of over £20m RSP and boast the top three branded lines in the retail hot pie market.

Pukka Pies serve the UK, Ireland, Spain, Greece, Portugal, Germany, Austria, Belgium, Malta, Gibraltar and France with a network of National and European distributors along with their own multi-drop delivery vehicles in the Midlands.

Pukka Pies supply a range of pies and pasties – including All Steak, Steak and Kidney, Chicken and Mushroom and Steak and Ale varieties – to hundreds of fish and chip shops, football stadiums and supermarkets across the country.

Pukka Pies continue to invest in strong advertising and marketing activity to support the brand and increase consumer awareness.

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