Happy National Fish and Chip Day!
Article Date: 2021-06-04
Happy National Fish and Chip Day!!
The countdown is over, people across the world will celebrate National Fish and Chip Day.
Why was National Fish and Chip Day set up?
Back in 2015, one of the finalist businesses of the National Fish & Chip Awards – namely Papa’s Fish & Chips mentioned how a National Awareness Day for fish and chips would be a great addition to the industry calendar. This idea was picked up by a member of the NEODA Board and NEODA decided it was something they could champion, so the first ever National Fish and Chip Day began with a small programme of creative and attention grabbing media activity, undertaken to bring the day to life in the mind of UK consumers and support the industry in driving footfall to local fish and chip businesses – including fish and chip shops, restaurants and foodservice establishments across the UK – to support sales. National Fish and Chip Day is about giving fish and chips the recognition it deserves and helping to secure its position in the eyes of both consumers and the media as the nation’s favourite dish.
Who runs National Fish and Chip Day?
The National Edible Oil Distributors’ Association (NEODA) runs National Fish and Chip Day. The National Edible Oil Distributors’ Association is a non-profit organisation established in 1947 and its members include edible oil and fats refiners, processors, distributors and waste oil collectors. It also covers manufacturers and suppliers of non-oil products (including batter mix, sausages, packaging, and potato preservatives) and other industry bodies. NEODA members operate a Guarantee of Confidence scheme whereby all packs of edible oil and fat sold and distributed by members adhere to a strict set of requirements concerning product contents, labelling and pack sizes. Only products that meet the stringent set of criteria can carry a ‘Guarantee of Confidence’ logo. This label assures the quality of products, so consumers can purchase them with complete confidence.
Why does NEODA run National Fish and Chip Day?
National Fish and Chip Day is an awareness day for the consumer. This means it embraces all formats of the dish not just fish and chips from the local chippy. We try to encompass everyone involved in creating this iconic British dish from fish and chip shops, pub chains, restaurants, retailers to the fishermen and farmers who provide the sustainable and natural ingredients needed to create this nutritionally-balanced family favourite. NEODA works closely with other industry organisations and trade bodies such as Seafish, the National Federation of Fish Friers (NFFF), the Frozen At Sea Fillets Association (FASFA) and The Fisherman’s Mission, to achieve the best success on the day.
Why should I get involved and what’s in it for me?
Supporting National Fish and Chip Day doesn’t have to be time consuming or expensive. By taking part you are joining in an Awareness day that generates huge media coverage in both the build-up to the day and on the day itself. Social media is a cheap but fantastic way to promote your business to both existing customers and also attract new customers to your shop or restaurant. NEODA help you as much as possible to celebrate this awareness day and we have created a core set of promotional support materials (which are downloadable from the NEODA website – www.nationalfishandchipday.org.uk) that you can use to develop your own National Fish and Chip Day campaign.
Remember to share your images and stories of National Fish and Chip Day with us!
Send us your images from before, during, and after the day, so we can showcase your stories in the next Fish Friers Review.
Tag us in your stories and posts so we can help support your shop and share the goings-on with the rest of the industry!
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Celebrate the day, celebrate National Fish and Chip Day!