Gluten free products have increased in popularity and are taking up a larger proportion of our shopping baskets, according to shopping and comparison site mySupermarket.co.uk. Items containing no gluten across Asda, Morrisons, Sainsbury’s, Aldi, Boots, Ocado, Tesco and Waitrose accounted for over 10% of our weekly shop in November 2014, a 1% increase from 9% a year earlier.

A an even bigger increase was seen in the number of shoppers buying gluten free products with a 1.5% increase from November 2013 to November 2014 (10.86% to 12.4%).

Popular items included Genius Gluten Free Triple Seeded Sandwich Loaf, Tesco’s Free From Fusilli Pasta, Doves Farms Gluten Free Plain White Flour and Eat Natural Gluten Free Bars.

Kim Ludlow, MD of mySupermarket, commented: "we are seeing a clear trend in the rise of gluten free products with a tenth of shopper baskets now containing items with no gluten. This rise is due to both an increased number of people diagnosed with a gluten intolerance, as well as people choosing gluten free products as part of a healthy diet.”

The data is based on a panel of 50,000 shoppers on average each month.

With such an increase in popularity with ^Gluten Free^ products can you afford not offer gluten free in your own fish and chip shop!!

Gluten-Free – exclusive marketing opportunity for NFFF members. The gluten-free directory on the official NFFF website has attracted over 17,000 views so far this year alone for people searching for gluten free fish and chips. If you offer a gluten-free product for your customers then tell us about it and get listed in our directory, for FREE. Call Robert on 0113 230 7044 or email him on r.norris@federationoffishfriers.co.ukand he’ll be happy to help you.