Acclaimed family fish and chip shop Alf^s Fish & Chips in Weymouth has received a national award from Ben Shaws®, to be named Britain^s Favourite Family Chippy 2012.
The annual award, now in its third year, is hosted by the nostalgic soft drinks brand to celebrate all the outstanding family-run chip shops across Britain that truly make a difference in their communities.
Pitched against the industry^s top examples, Alf^s Fish & Chips, which serves an average of 3,000 meals per week, was firstly shortlisted for its philanthropic attitude having raised money for the children^s ward at the local hospital and provided food vouchers to various schools and charities.
The chip shop then went on to beat tough competition from fellow finalists Richardson^s Fish Bar in Lancashire and Taylors Fish & Chips in Cheshire during a public vote hosted on the Ben Shaws dedicated Facebook page.
Backed by Fry Monthly and the National Federation of Fish Friers, who were also on the select judging panel, Alf^s Fish & Chips topped the poll to receive the coveted 2012 Favourite Family Chippy trophy, a £500 donation to treat their loyal customers* and a night away for the family including dinner at a renowned fish restaurant.
Ally Whitehead, Assistant Brand Manager at Ben Shaws said: "On behalf of everyone at Ben Shaws we would like to share our congratulations with Alf^s Fish & Chips, who certainly have a lot to celebrate as the family chippy chosen by their community to win this coveted award!
"Alf^s Fish and Chips are very worthy winners of this year^s campaign to find Britain^s favourite family chippy based on their strong family values and innovative business ideas. Fish and chips are a much-loved part of British heritage and to win this award is a fantastic achievement.”
Other partners supporting Ben Shaws^ Favourite Family Chippy 2012 are Chippy Chat, Friar^s Pride, Henry Colbeck and VA Whitely
*Up to £500 will be reimbursed to the winning store where the proof of sales can be provided