• get the

    latest news

Fish Friers

Forget the X Factor, this is the Holland’s PIE Factor

Article Date: 2017-11-27

Holland’s Pies crowned its first ever singing superstar at its Vanoke Final. The proper Lancashire baker has been searching the North West to find its first-ever Vanoke singing superstar after being inspired by the infamous Carpool Karaoke.

The competition ran for eight weeks and received 100s of entries from the brilliant to the slightly more obscure as the North West got involved in showing off its singing talent! Though, no one could top finalist, Jim Berry, 65 from West Houghton who was crowned the Vanoke Winner after his performance in front of a packed crowd of pie-fans at top comedy-hot spot the Frog & Bucket in Manchester.

Justin Moorhouse, who launched the competition for Holland’s Pies, hosted the evening and treated the audience to some of his proper Northern comedy stand-up. And everyone who came was treated to a free Holland’s Deep Fill pie with a side of mushy peas!

Judges, Neil Billingsley, Commercial Director at Holland’s Pies and Andrew Cook, President of the National Federation of Fish Friers, were unanimous in their decision to award Jim with the top prize.

Jim performed a Bob Williamson’s song, Holland’s Meat Pies, to secure his success. He won a stay for two at the Beatles-inspired Hard Days Night Hotel in Liverpool, a year’s supply of chippy teas, a karaoke machine and endless adoration.

Neil Billingsley, Commercial Director at Holland’s Pies, said:"Congratulations to Jim, we were blown away by the talent that our finalists brought to the stage at last night’s final. We had a pietastic evening and we want to thank everyone who entered.”

Jim Berry, said: "When I retired I chose to focus on singing, so now I spend my summers busking in the south of France. I never expected to win anything for it though, and I’m chuffed to have won the Holland’s Pies Vanoke competition. I can’t wait to sample all the pie flavours in my local chippy!”

Justin Moorhouse, said: "As the official Vanoke ambassador, I’ve thoroughly enjoyed helping Holland’s Pies find a Pie Star in the North West, it’s been great fun. I’ve grown up eating their pies and puds in my local chippy, so I really hope Jim enjoys his year’s supply of Deep Filled Pies.”

Holland’s has a long-standing relationship with chippies in the North West, supplying fresh Deep Fill Pies & Puds daily to over 1,000 chippies across the region. Its Deep Fill Pies and Puds are baked with traditional fillings that have been passed down through generations encased in the baker’s unique golden shortcrust pastry. The Deep Fill pies are available in five delicious flavours – Lancashire, Cheese & Onion, Peppered Steak, Steak & Kidney, Potato & Meat, with the latest Deep Fill addition, Steak & Kidney Pudding, now available in the range.

Having been baking for over 166 years, Holland’s has built a loyal following throughout the North West and now bakes over 1.2million pies, pastries and puds a week. With the same great Holland’s taste, the pies and puds are still the same but DEEP FILL. The Deep Fill range is only available in 1,300 chippies and gives you MORE FILLING for your money.

For further information about Holland’s Pies, please contact Eleanor, Emma or Vickie at Lucre on 0113 243 1117 or email

Fish Friers