Meadow Vale Foods have given their Southern Fried Chicken portions a brand-new look, making it stand out in the freezer and be more appealing to customers.

The current plain white packaging is being replaced with a strong American-style look with upgraded cardboard, giving the product a more eye-catching presence, offering excellent Point of Sale opportunities to boost sales.

Firmly established as a favourite, customers can expect the same high-quality product as before, with the advantage of even more robust packaging.

Meadow Vale have used traditional southern fried spices such as paprika, cayenne, cumin 
and garlic to develop an authentic coating. The coating holds to the chicken when deep fried or oven baked, making it look and taste great.

The chicken thighs, drums and fillets are all packaged separately, allowing greater portion control and offering multiple menu ideas using the different cuts. There are a minimum of 14 pieces per bag or 42 pieces per box.

The Southern Fried Chicken portions will now also feature Meadow Vale Foods Klucky promotion, with £250 and a box of Meadow Vale Homestyle Chicken available to win every month. This competition gives winners a great promotional opportunity for their business, and gets them featured on the Klucky website www.getclickywithklucky.co.uk, which has more than 1,000 active users.

Meadow Vale foods Managing Director Nigel O’Donnell said: "We are constantly looking at ways we can improve the look of our products, and to increase shopper visibility and brand awareness, and so have refreshed the look of our 8kg Southern Fried Chicken Portions box. 

"The new look will give our wholesalers excellent Point of Sale opportunities, and customers can expect the same great taste and quality they get from any Meadow Vale Foods products”.

For more information about all of Meadow Vale's products and services please visit their website at www.meadowvalefoods.co.uk