DO YOU HAVE THE BEST CHIPS IN THE BUSINESS?
Article Date: 2014-10-10
With Chip Week 2015 (16-22 February) fast approaching, chip shop owners need to register now if they want to be in with the chance of winning the coveted ‘Best Chippy Chips’ in the Choice Chip Award for 2015.
This Choice Chip Awards recognises and rewards the best chips being served in the country, as voted for by the people that matter, your customers. To be in with a chance of winning, chips shops will simply need to register to take part in Chip Week. By doing so, they will receive promotional material which will inform customers of their participation and encourage them to vote.
Now in its third year, the competition continues to go from strength to strength. In 2014 over 63,000 votes were cast for over 900 participating outlets and a huge amount of press coverage was generated for the regional Champions, helping to put their business in the spotlight and drive sales during Chip Week and throughout the year.
Berenice Brown, Chip Week campaign manager for Potato Council, said: "Winning the highly prestigious Choice Chip Awards can be used to generate media and consumer interest in your business throughout February and beyond. It’s really simple to get involved and signing up is easy! Participating chip shops will benefit from brand new point-of-sale material which will help raise awareness of their involvement in the Choice Chip Awards and encourage customers to vote for them. So make sure you register today and start planning for Chip Week 2015!”
Customers can either vote using the voting cards provided in the Chip Week promotional kit or online at www.chips.lovepotatoes.co.uk. After the closing date, the chip shops with the highest number of votes will be selected and rewarded for being the best in their County and Region, but the chip shop with the most votes overall will be awarded the prestigious ‘Overall Champion’ title and will be placed into the chip ‘hall of fame’.
Online voting officially closes on Friday 6th February 2015 and any postal entry cards must be sent in by participating chip shops by Monday 9th February 2015. Postal entry cards should be sent to: Chip Week Voting Cards, Greenbank, Saxby Road, Melton Mowbray, Leicestershire, LE13 1FF. (Please Note: Voting Cards should not be sent to the Potato Council address).
The Choice Chip awards are just one of the many ways in which businesses can get involved in promoting their shop during Chip Week 2015. For example, shops can run their own Chip Week promotions and themed events, as well as charity fundraisers or competitions to coincide with the Week. Getting involved in Chip Week will help to attract customers, generate local publicity and also help chip shops stand out from other high street takeaways.
Top tips to help raise your profile during Chip Week…
· If you have a website, put Chip Week activity on the homepage and link to: chips.lovepotatos.co.uk
· Use social media outlets, including Facebook and Twitter to update customers on your activity, encourage them to vote in the Choice Chip Awards and run special offers and promotions
· Hold charity fundraisers or make donations for every bag of chips sold during Chip Week
· Try ‘limited period’ promotions for Facebook and Twitter friends, which can be easily redeemed by mentioning the offer when ordering.
· Run a ‘buy-one-get-one-free’ offer in your local newspaper
· Send portions of your chips to local radio stations along with details of Chip Week and your planned events - the ‘Drivetime’ slot is perfect to get people talking about having a chippy tea!
To register for Chip Week 2015 simply call 01664 869409 or email firstname.lastname@example.org
Every registered chip shop will receive a FREE promotional kit complete with bunting, posters, table talkers and voting cards to help support Chip Week 2015. While signing up for Chip Week, chip shop owners can also sign up to receive year-round point of sale for their chip shop, which includes generic posters, loyalty cards and window stickers.
For more information, as well as promotional ideas and updates, visit www.potato.org.uk/chipshops and www.chips.lovepotatoes.co.uk