Consumers set to continue their dining out habits after Eat Out To Help Out ends
Article Date: 2020-08-20
Three out of five consumers intend to dine out as much as they are now, or more, in the upcoming months, according to research by guest experience management expert HGEM.
The results of the survey showed Generation Z are most swayed by the Eat Out To Help Out discount, with half the respondents intending to eat out less after the scheme ends.
People aged 26 to 55 all share a similar sentiment, with 55% intending to eat out as much as now, or more.
However, that percentage increases to 73% in the 56 to 65, and to 81% in the 66-plus age groups.
Views did not differ significantly between men and women.
HGEM managing director Steven Pike said: “The results of the survey hopefully alleviate some of the worries many hospitality operators have.
There will be a dip in footfall in the upcoming months, but we can see Eat Out To Help Out has made a positive and lasting difference in consumer confidence.
The age profiles may signal to marketers where the greatest opportunities lie for conversion.”