Connect with your audience, boost sales and bounceback with social media
Article Date: 2020-09-16
In the age of social distancing, it’s more important now than ever before to stay social and communicate your reopening message effectively to customers.
Branded social channels allow you to build a deeper and more reactive relationship with your loyal customers, and reach new ones too.
It offers a fantastic way to relay important information in a simple and engaging way to ensure your customers are kept in the loop and involved with your business. During the pandemic, Eat Marketing worked closely with clients to announce important news through uniquely tailored messaging. We helped create posts around their reopening hours, promote new online ordering systems and update customers on the introduction of COVID-19 safety measures and different menus.
Well experienced in the fish and chips industry, providing social support to award-winning clients such as The Bay Fish and Chips and Simpsons Fish and Chips, enlisting the help of Eat Marketing will mean your social channels are in safe hands during these uncertain times.
Eat Marketing has helped clients bounce back following periods of closure and reconnect with their audience through engaging social posts. The Bearded Sailor in Leeds, Linfords Fish and Chips in Market Deeping, Croft Fisheries in Nuneaton, Sixty Fish in Coleshill and Zan Fish in Derby, all needed support promoting their new online ordering systems.
Through devising a detailed one month launch social strategy, Eat Marketing supported each business with a personalised content plan to increase brand awareness, promote online ordering and update followers on new opening hours or streamlined menus.
Content was tailored for each client to help answer any of their customer queries or address any problems that arose from their new systems. Keeping customers informed has meant keeping customers happy and staying busy throughout a difficult period.
The Bay Fish and Chips in Stonehaven, Scotland, launched a new delivery service during lockdown which was then extended to offer click & collect following relaxing of regulations. We supported the busy team in reinforcing safety messages and explaining online ordering procedures to their thousands of followers through animated social posts.
“The support of Eat Marketing through the past couple of months has been invaluable,” Calum Richardson, Chef Director of The Bay Fish & Chips said.
“They have been a huge support in relaying important updates and information to my customers, providing me with some brilliant videos and images that I can continue to use in the future.”
To find out more about how Eat Marketing could support you with a bounceback campaign through a bespoke social media strategy, visit: https://eat-marketing.co.uk/ or give the team a call on 0845 835 4661