NFFF members serve up a nationwide celebration for National Fish & Chip Day 2026
June 12, 20264–8 June 2026 | Westfjords, Iceland
The rugged beauty of Iceland’s Westfjords provided the perfect backdrop for an unforgettable five-day journey celebrating the country’s deep connection to the sea. Timed to coincide with Fishermen’s Day, this immersive itinerary offered visitors a unique opportunity to experience Icelandic culture, seafood traditions, and coastal communities firsthand.
The adventure began upon arrival at Keflavík International Airport, where guests were welcomed by representatives from Business Iceland before travelling to Grindavík, one of the nation’s most important fishing towns. Visits to local seafood companies provided valuable insight into Iceland’s world-renowned fishing industry, while a traditional lobster soup lunch showcased the exceptional quality of local produce.
After a relaxing afternoon at the Blue Lagoon, the group travelled to the Westfjords, arriving in Ísafjörður in time for a craft beer tasting and dinner at one of Iceland’s most celebrated seafood restaurants.
The following day highlighted both innovation and nature. Guests visited Kerecis, a pioneering company using fish skin technology to aid wound healing, before travelling through dramatic mountain landscapes to the spectacular Dynjandi waterfall. A stop at Nordic Fish Leather demonstrated how Icelandic entrepreneurs transform fish by-products into sustainable luxury materials.
That evening in Patreksfjörður, instead of attending a concert, participants embarked on a memorable fishing trip with local fishermen. Setting out into the calm waters of the fjord, guests experienced traditional Icelandic fishing techniques with a coastal fisherman and the fishing was good. Everybody who fished caught at least one.. it’s a pity we couldn’t bring them back.
Fishermen’s Day celebrations continued on Saturday with a walking tour of Patreksfjörður, meetings with local fishermen, children’s fishing competitions, rowing races, and traditional fish soup served at the harbour. The group also took up the challenge to take part in one of the rowing races and even with very little training we managed not to disgrace ourselves! Visitors also explored the fascinating history of French fishermen who once worked these waters before heading out on a fishing vessel to gain further insight into modern Icelandic fishing operations.
The evening concluded with a special dinner hosted by local seafood industry representatives, followed by the traditional Fishermen’s Ball, one of the highlights of the annual celebration.
On the final full day, guests explored some of the Westfjords’ most dramatic landscapes, including Rauðasandur’s red-sand beaches or the famous Látrabjarg cliffs to see the puffins. Additional visits to local farms and fishing companies provided further insight into the region’s close relationship with both the land and the sea.
Returning to Reykjavík for a farewell dinner at the renowned Fish Market restaurant, participants reflected on a journey that combined breathtaking scenery, world-class seafood, innovative marine industries, and authentic cultural experiences.
More than just a sightseeing trip, the Westfjords experience offered a deeper understanding of Iceland’s fishing heritage and the communities that continue to shape the nation’s identity. Through conversations with fishermen, visits to pioneering seafood businesses, and time spent on the water, visitors gained a genuine appreciation for the industry that has helped define Iceland for generations.
