Don’t let the pubs have all the luck this St Patrick’s Day

While the pubs may be pouring the pints this St Patrick’s Day, there’s no reason they should pour all the profits. Fish and chip shops can get in on the celebrations too with Dinaclass Irish Curry Sauce, a flavour-packed addition that’s perfect for the day.

A smooth and fruity curry with a spicy kick, Dinaclass Irish Curry Sauce offers something a little different for customers celebrating on 17th March. It’s a simple way to add a seasonal twist to fish and chips and turn a quiet Tuesday into one of the busiest nights of the week. And with strong profit potential, St Patrick’s Day makes it the ideal time to encourage staff to upsell a portion with every meal.

2kg tub of Irish Curry makes 100 x 4oz portions

2kg tub cost £11.00

100 4oz cups with lids cost £8.60

100x 4oz cup portions sold at £1.50 = £150 sales

PROFIT = £130.40*

10kg bag of Irish Curry makes 500 x 4oz portions

10kg bag cost £50.00

500 4oz cups with lids cost £43.00

500 x 4oz cup portion sold at £1.50 = £750 sales

PROFIT = £657*

*This is an approximate example and exact prices will vary

Supplied in powdered format, Dinaclass Irish Curry Sauce is quick and simple to prepare. making it ideal for busy chip shops. It can be ready in minutes by simply adding water and can be kept warm in a bain marie throughout service. What’s more, if demand runs higher than expected, fresh batches can be mixed and served on the spot without slowing down the queue.

To build on the atmosphere of St Patrick’s Day, fish and chip shops can have fun by dressing the team in green or running a friendly competition to see which staff member serves the most curry sauce. For customers, simple promotions work well, such as a “Lucky Dip” for anyone who buys Dinaclass Irish Curry Sauce, with prizes including a free pot of curry sauce or a complimentary portion of fish and chips on their next visit.

Dinaclass Irish Curry Sauce is available in 500g, 2kg, 5kg and 10kg pack sizes, making it easy for outlets of all sizes to join in the St Patrick’s Day celebrations.

For more information, visit eu.kerryfoodservice.com/pages/Dinaclass