CGA – no-show cancellations dropped to 22% by the end of July

No-show cancellations dropped to 22% by the end of July with almost two-thirds (66%) of consumers who had booked tables in the week beginning 27 July turning up to eat out, compared with 53% in the week commencing 13 July, the latest CGA Consumer Pulse survey has revealed.

The survey also found that for the week starting 27 July, 11% of consumers cancelled and informed the premises compared with 23% in the week beginning 13 July.

At the same time, more than one-fifth (22%) were a no-show in the week beginning 27 July compared with 24% in the week beginning 13 July.

Charlie Mitchell, research and insights director at CGA, said: “With pre-booking now becoming a near-essential part of the eating and drinking out experience and with a high rate of no-shows and cancellations during the first weeks of opening, it’s encouraging to see far more consumers are turning up to their reserved bookings than previously.”